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- Amazing article! You go beyond "review" and really give enough info for us to make the decision on wether to buy/read the book. Thanks! The tittle "Be the elephant" makes me...
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3 de los 4 ISPs mas grande de USA (AT&T, Time Warner Cable y Verizon), quienes todavÃa no están haciendo nada en relación al Behaivioral targeting se manifestaron a favor del uso de estas herramientas , con previo conocimiento expreso (optin) por parte del usuari
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9 months ago
"However, the ISPs also suggested that legislation is not now needed to protect customer privacy online. Despite a flurry of concern in recent months about some ISPs tracking subscriber activities, lawmakers should give ISPs and Web businesses time to develop a set of best practices for behavioral advertising and information collection, said Tom Tauke, Verizon's executive vice president for public affairs, policy and communications."
Why not just let them hold our info and our money, and only give it back to us when we ask! lol!
I think that the model should be an open standard, like credit. If you collect information, then the consumer should have the right to review and edit their file and the advertisers should be required to show a link to the database which initiates any contact, so that the consumer can see how the advertiser chose him as a target.
All this should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, like tel numbers, credit cards and ID numbers.
A well designed standard would benefit all users equally.
jh
9 months ago
yes,It should be couched in anonymity, so that only behavioral patterns can be tracked and never personal identity or persona identifiers, even preferences.
I believe that this technologies is capable to compete with google´s contextual tech.
Cheers,
Ariel
9 months ago
jh
9 months ago
i see the opportunity, looks very clear to me.
We are following the development of this industry very close.
Cheers,
Ariel
9 months ago